Chelsea Bring Circle's USDC on Board as Front-of-Shirt Sponsor
Chelsea fills its front-of-shirt sponsor slot with Circle in a landmark crypto deal, ending a three-year vacancy and putting USDC on all club shirts.
- On Friday, August 28, 2026, Chelsea announced a new principal partnership with Circle Internet Group, Inc for the 2026/27 season, marking the first time a cryptocurrency firm serves as a Premier League club's principal shirt sponsor.
- The club began the current campaign without a main sponsor, having relied on short-term agreements since their long-term deal with Three expired in 2023, including stints with DAMAC and Infinite Athlete.
- Although financial terms remain undisclosed, reports earlier this year suggested Chelsea targeted $88.3 million annually for the front-of-shirt slot, which had been vacant for three years. President Jason Gannon called the deal a "landmark partnership."
- The "USDC by Circle" branding will debut on Sunday during the men's Premier League match against Brighton at Stamford Bridge, with gold lettering matching the Nike logo on the home strip.
- While crypto firms like OKX and Kraken have sponsored sleeves for Manchester City and Tottenham Hotspur in recent years, the Financial Conduct Authority warned Premier League clubs in June about unauthorized crypto partnerships potentially breaching financial promotion rules.
21 Articles
21 Articles
What is USDC? The stablecoin on Chelsea’s shirt
Chelsea bags a new front-of-shirt partner, but the deal is light on details around fan activations. Chelsea has ended its search for a front-of-shirt sponsor, signing a principal partnership with finance firm Circle. As part of the agreement, Circle and USDC will appear on Chelsea’s men’s, women’s and academy shirts from the 2026/27 season. Supporters will see the front-of-shirt space filled when the club host Brighton in its Premier League hom…
Chelsea bring Circle's USDC on board as front-of-shirt sponsor
Aug 28 : Chelsea announced a partnership with internet financial platform company Circle Internet Group on Friday, with the company becoming the Premier League club’s official front-of-shirt partner this season and its USDC stablecoin featuring on the shirts.• Chelsea said Circle and USDC brands will appe
Big-spending Chelsea sign up crypto firm Circle as shirt sponsor
Chelsea have tapped the crypto industry in their search for a new main sponsor by agreeing a one-year front-of-shirt deal with Circle Internet Group. The New York-listed company is best known as the issuer of stablecoin USDC, which is pegged 1:1 to the US dollar and will also appear on the shirts of Chelsea’s men’s, women’s and academy teams this season. The west London Premier League began the season without a front-of-shirt sponsor for the fou…
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