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Chrysler and the Daimler Period: the Marriage that Turned Short
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Presented as a "marriage between equals", the birth of DaimlerChrysler must create a transatlantic giant capable of competing with Toyota and General Motors. On paper, the advantages are immense: Daimler brings its premium know-how, advanced technologies and high-end brand image, while Chrysler promises its agility, its value for money and its anchoring in the North American market. The objective is clear: to dominate the automotive world by com…
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