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Christian Patiño, Director of Electrolit: “the New Tax of the Government of Mexico Is the Right Path”

Summary by El Pais
As he enters the offices of Electrolit in Guadalajara (Jalisco), he receives the visitor a Virgin of Guadalupe and a Christmas tree made of bottles of different flavors of the star serum of Mexico, the one that helps sportsmen and partyers alike. That says at least his advertising in the United States, destination to which Christian Patiño, global director of the company, points, to grow the brand and its market. In Mexico, the drink will have a…

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El PaisEl Pais
Lean Left

Christian Patiño, Director of Electrolit: “the New Tax of the Government of Mexico Is the Right Path”

As he enters the offices of Electrolit in Guadalajara (Jalisco), he receives the visitor a Virgin of Guadalupe and a Christmas tree made of bottles of different flavors of the star serum of Mexico, the one that helps sportsmen and partyers alike. That says at least his advertising in the United States, destination to which Christian Patiño, global director of the company, points, to grow the brand and its market. In Mexico, the drink will have a…

·Spain
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El Pais broke the news in Spain on Sunday, December 14, 2025.
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