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Choice Hotels Buys RV Club Harvest Hosts for $130 Million

The deal expands Choice’s outdoor travel push and keeps Harvest Hosts operating as a standalone brand under CEO Joel Holland.

Summary by Skift
Skift Take: Choice CEO Dom Dragisich will need to show that Harvest Hosts, a list of a half-million RV users, converts into hotel stays. Otherwise, he's drifting from the "top priority" he set after taking the job of driving net rooms growth.Read the Complete Story On Skift

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The American chain Choice Hotels International has agreed to acquire 100% of Harvest Hosts, a subscription platform for motorhome travelers, in an operation with an approximate value of 130 million dollars (about 115.6 million euros).The purchase, announced on September 30, extends the reach of the hotel group towards nature and outdoor tourism, and incorporates a network of more than 11,200 overnight places linked to wineries, farms, breweries,…

Choice Hotels International has reached a definitive agreement to acquire 100% of Harvest Hosts, a subscription platform for motorhome travel, to the venture capital firm Stripes and other shareholders for a company value of approximately 130 million dollars (about 115.3 million euros), according to the hotel company [...] The ticket Choice Hotels agrees the purchase of Harvest Hosts for 115 million to expand in caravan tourism appears first in …

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Hotel Dive broke the news in New York, United States on Wednesday, September 30, 2026.
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