US EditionChivas Regal Launches Crystalgold Spirit Drink With The Help Of Charles Leclerc
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Brand ambassadors are fundamental to building an authentic relationship with consumers. According to a Nielsen study, brands that incorporate recognized ambassadors see an average increase of 20% in advertising reminders. Ambassadors help to transfer personal attributes (prestigio, innovation, lifestyle) to the brand. Photo by Bigstock Chivas Regal takes a bold step by presenting his latest innovation, Crystalgold, a whisky that seeks to redefin…
Chivas Regal Launches Crystalgold Spirit Drink With The Help Of Charles Leclerc
Charles Leclerc returns as the face of Chivas Regal in the promotional material for the new Crystalgold Spirit Drink. Credit: Chivas Brothers A crystal-clear scotch whisky might sound like a contradiction, but Chivas Regal has spent years developing exactly that. The luxury whisky brand announced today the launch of Chivas Regal Crystalgold, its first colorless spirit drink that maintains the flavor profile of traditional aged whisky. The produc…
Chivas Regal launches clear oak-aged spirit Crystalgold
Luxury Scotch whisky brand Chivas Regal has launched a new global product, Chivas Regal Crystalgold, a clear oak-aged spirit created through a bespoke blending and filtration process. The release marks a departure from the brand’s traditional Scotch portfolio, introducing a transparent spirit that retains whisky character and the brand’s signature style. Positioned as a bridge between clear and dark spirits, Crystalgold is designed to combine th…
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