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Chipotle unveils a new chimichurri sauce. How to try it for free.
Chipotle offers free Red Chimichurri sauce to Rewards members on launch day to attract Gen Z, with 92% saying they visit restaurants for sauces, company data shows.
- Chipotle Mexican Grill is launching Red Chimichurri on Tuesday, September 30 across the U.S. and Canada as a limited-time item, with Chipotle Rewards members able to try it free with at least one entrée purchase.
- Chipotle says the move responds to guest passion around its dips and sauces and follows the return of Carne Asada earlier this month, the brand's most-searched limited-time item.
- Made with roasted garlic, fresh cilantro, chili peppers and citrus juice, Red Chimichurri is a $1 side, and Chipotle says it's 'Red Chimichurri unlocks an all-new flavor profile that is unlike any menu item we introduced before,' said Chris Brandt.
- Only guests who sign up for Chipotle Rewards by 8 p.m. ET / 5 p.m. PT on Monday, September 29, will receive the offer, which is valid only on 9/30/25 during regular hours, in-restaurant or via the app or website, as Chipotle aims to rebound from two quarters of slumping sales.
- Ninety two percent of Gen Z consumers say they would visit a restaurant just for a sauce, and Chipotle's over 3,800 restaurants and over 130,000 employees give the rollout broad scale.
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Ventura County Star
Ventura County StarChipotle unveils a new chimichurri sauce. How to try it for free.
Chipotle is dropping its new red chimichurri sauce this week, and Chipotle Rewards members can try it free on launch day.
·Nashville, United States
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Total News Sources17
Leaning Left4Leaning Right0Center8Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 33%
C 67%
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