Chipotle is targeting the top of the K-shaped economy

Chipotle is targeting the top of the K-shaped economy

illustration by Cheng Xin/Getty ImagesChipotle will raise menu prices between 1% and 2% across the board this year.CEO Scott Boatwright said Chipotle's core customers probably won't be turned off by the increase.Chipotle's core consumers are digital natives who make over $100,000 and aren't shopping for deals.Chipotle Mexican Grill plans to raise menu prices by 1-2% this year — and leadership is betting that its core consumer segment, digital na…