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Chipotle Comes From Alsea’s Hand to Sell Mexican Food to Mexicans: the Challenge that Cost Taco Bell Dearly
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Monterrey will be the starting point of Chipotle Mexican Grill’s arrival in Mexico. Alsea is preparing to open the first restaurant of the American chain in that city, in a bet that will test the viability of a concept built around Mexican food in its own home market. Although the company has not yet announced a specific opening date, the project remains within the plans for the first half of 2026. The operation will be led by Pablo Marcelo de B…
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