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iPhone 17 Prices Could Go Up as Soon as This Month

Tim Cook said Apple can no longer absorb chip cost increases as AI demand strains supplies, and analysts say iPhone 17 price hikes could be imminent.

Summary by MacRumors
There is growing speculation that Apple may hike the prices of its iPhone 17 lineup as soon as this month, following CEO Tim Cook's recent comments about "unavoidable" price increases. Last week, Cook told The Wall Street Journal that Apple is no longer able to absorb the increased cost of memory and storage chips, both of which are in high demand from AI and neocloud companies as they continue to build more data centers.

6 Articles

The mobile phone industry faces an unprecedented crisis that threatens to transform the international market. The trigger is the exorbitant increase in the price of memory chips, a phenomenon driven by the growing demand for data centers dedicated to artificial intelligence. This scenario recalls the most critical moments of the post-pandemy era and the economic tensions resulting from international conflicts, generating a direct impact on mobil…

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Apple's CEO says that the sales prices of the next iPhone v to be higher, something "inevit vel" in the face of the crisis of memory chips. However, the company can use tricks to make the increase in the pocket go away with new specifics, especially in the field of AI.

·Porto, Portugal
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Jornal de Negócios broke the news in Porto, Portugal on Sunday, June 21, 2026.
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