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Chinese tech giants Tencent and Baidu join fight for Spring Festival spotlight

Tencent and Baidu are investing 1.5 billion yuan in AI-driven digital red packets to boost user engagement during the Spring Festival, offering cash prizes up to 10,000 yuan.

The two companies launch digital red packet campaigns following tie-up moves by ByteDance and Alibaba with CCTV’s Spring Festival Gala.

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YUAN TALKS broke the news in on Sunday, January 25, 2026.
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