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Checkoff Launches ‘Dairy Does More’ to Spark Growth, Reignite Relevance
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Checkoff Launches ‘Dairy Does More’ to Spark Growth, Reignite Relevance
ROSEMONT, Ill. – The dairy checkoff has unveiled Dairy Does More, a national marketing communications platform to help grow demand by reshaping how consumers think about dairy foods. Developed by Dairy Management Inc. (DMI), the initiative brings to life the Undeniably Dairy brand in a contemporary way and reflects a long-term strategy to strengthen dairy’s role in modern lifestyles. “This is about reigniting relevance for dairy and unlocking ne…
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