ChatGPT's First Advertising Data Is Revealed
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Do you really think that what you write in the ChatGPT window stays only between you and the machine as if it were a private confession? The technical reality dictated by network experts shows that this sense of confidentiality is a dangerous illusion that ignores the processes of tracing in the background. The prestigious Imdea Networks Institute has published an investigation that confirms the presence of third-party advertising trackers opera…
The digital advertising market is entering a new phase with the expansion of ChatGPT’s advertising network into international markets, but despite encouraging initial performance data, advertisers and media agencies are still taking a cautious approach. OpenAI, which is leading the way, is trying to balance a new advertising model with stricter privacy requirements - a task that poses both technological and marketing challenges. Data released in…
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