Charlotte Approves $3.4M PR Contract as Light Rail Safety Concerns Continue

Charlotte approves $3.4M PR contract as light rail safety concerns continue

Charlotte City Council approved a $3.4 million contract with a Texas-based public relations firm Monday, aiming to improve the public's view of local transit, just days after a man was stabbed on the light rail. Advocates, including the family of 23-year-old Iryna Zarutska, who was killed on the Blue Line in August, say riders need more security, not PR.

Charlotte city leaders invest $3.4 million in marketing to improve public transit image

CHARLOTTE (QUEEN CITY NEWS) — An estimated $3.4 million in funding will go towards improving the public image of Charlotte's public transportation system following recent violence on the CATS light rail. Monday night, Charlotte City Council unanimously approved plans to enter into a one-year contract with Sherry Matthews Group for marketing and communication services. Officials [...]

Charlotte Launches $3.4 Million Marketing Campaign After Latest Stabbing Near CATS Light Rail

Charlotte leaders have just approved more than $3 million in new spending to rebuild public confidence in the city’s light rail system after another stabbing near the 24th Street station this past weekend. City Council voted unanimously Monday night to authorize a one-year, $3.4 million marketing and communications contract with the Sherry Matthews Group. The new effort aims to rebuild the public image of Charlotte Area Transit System (CATS) and…