US EditionCharli xcx Says ‘Brat’ Era Opened Her Up to a ‘New Audience’ That ‘Didn’t Really Get Me’
Charli XCX’s 2024 album Brat expanded her audience and earned three Grammys, inspiring her shift towards acting, soundtracks, and writing on her Substack.
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4 Articles
Charli xcx Says ‘Brat’ Era Opened Her Up to a ‘New Audience’ That ‘Didn’t Really Get Me’
Charli xcx‘s 2024 Brat album changed her trajectory as an artist — but with it came a lot of new eyeballs on her at all times. And that was one of the main points of inspiration for creating The Moment, the British dance-pop star’s mockumentary that premiered on Jan. 30. The chaotic, Aidan Zamiri-directed film takes an exaggerated look at Charli’s fame-boosting Brat era, with the singer/songwriter telling Billboard in a video interview posted …
After making a world success with his album “BRAT”, Charlie XCX said he was ready to follow new rumors and leave it behind his career “in the past”. Launched in 2024, “BRAT” placed the British singer in the world’s music halls. Charlie told Billboard that this new phase of fame was his main inspiration for the route of “The Moment”, a documentary that captures part of the artist’s history.
Charli xcx says Brat fame brought a bigger spotlight and a crowd that “didn’t really get me”
Highlights Brat era pushed Charli xcx from niche pop star to mainstream visibility New mockumentary The Moment reflects the pressure of sudden attention Singer says some fans connected with her music, others only with parts of her image From cult favourite to constant scrutiny Charli xcx’s Brat era didn’t just change her career — it changed who was watching. After years as a cult favourite, the British artist found herself thrust into a far wide…
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