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ChannelAdvisor Founder Launches GEO for Merchants

Summary by practicalecommerce.com

Scot Wingo observed consumers' shopping journeys while running ChannelAdvisor. His new firm, ReFiBuy, applies that experience to generative AI optimization. The post ChannelAdvisor Founder Launches GEO for Merchants appeared first on Practical Ecommerce.

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practicalecommerce.com

ChannelAdvisor Founder Launches GEO for Merchants

Scot Wingo observed consumers' shopping journeys while running ChannelAdvisor. His new firm, ReFiBuy, applies that experience to generative AI optimization. The post ChannelAdvisor Founder Launches GEO for Merchants appeared first on Practical Ecommerce.

3 days ago

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practicalecommerce.com broke the news in 3 days ago on Tuesday, September 30, 2025.

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