CeraVe Tackles Tanmaxxing in Social Series to Pitch Gen Z on SPF
The social-first campaign demolishes a tanning bed and adds shade, UV meters and sunscreen stations to counter Gen Z tanning trends.
5 Articles
5 Articles
At a time when we know the dangers of the sun perfectly, we could believe the cult of tanning has passed. It's all the other way around. On TikTok and Instagram, the #tanmaxxing videos combine millions of views. The goal? Show the t... Read more about Elle.fr
Burn lines, these very contrasting tanning brands displayed on TikTok and Instagram, have become one of the symbols of tanmaxxing, a trend that glorifies extreme tanning. But behind this highly sought after aesthetic hides a much less seductive biological reality.
There is another crazy trend through the net: the so-called tanmaxxing. Young people, mostly women, do not use sunscreen to burn the skin extra. A dermatologist explains how dangerous this is.
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