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CEOs pushed White House to delay ultra-processed food policy
Executives argued the move could raise costs and hurt business as officials weighed a definition that could shape future dietary guidance.
Food company executives intervened in recent weeks to persuade the Trump administration to delay a proposed federal definition of ultra-processed food, according to people familiar with the discussions.
Secretary of Health and Human Services Robert Kennedy unveiled dietary guidelines in Jan, emphasizing proteins and full-fat dairy while limiting processed foods, setting the stage for the current regulatory effort.
Executives and trade groups sent letters and initiated calls to the Department in Washington, arguing that classifying the food category would increase costs and negatively impact federal programs.
This white paper marks the first federal effort to define the controversial food category, a move industry representatives contend creates unnecessary economic burdens for businesses nationwide.
Industry leaders remain concerned that any formal regulatory language would complicate supply chains, while the Trump administration continues to weigh the proposed definition amid ongoing pressure.