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CEOs pushed White House to delay ultra-processed food policy

Executives argued the move could raise costs and hurt business as officials weighed a definition that could shape future dietary guidance.

  • Food company executives intervened in recent weeks to persuade the Trump administration to delay a proposed federal definition of ultra-processed food, according to people familiar with the discussions.
  • Secretary of Health and Human Services Robert Kennedy unveiled dietary guidelines in Jan, emphasizing proteins and full-fat dairy while limiting processed foods, setting the stage for the current regulatory effort.
  • Executives and trade groups sent letters and initiated calls to the Department in Washington, arguing that classifying the food category would increase costs and negatively impact federal programs.
  • This white paper marks the first federal effort to define the controversial food category, a move industry representatives contend creates unnecessary economic burdens for businesses nationwide.
  • Industry leaders remain concerned that any formal regulatory language would complicate supply chains, while the Trump administration continues to weigh the proposed definition amid ongoing pressure.
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CEOs pushed White House to delay ultra-processed food policy

Food company executives recently lobbied the Trump administration to delay releasing a proposed definition of ultra-processed foods, fearing it could trigger litigation, increase costs and harm business interests.

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The Billings Gazette broke the news in Billings, United States on Tuesday, August 18, 2026.
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