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Ccep Iberia Defines Spain as a "Marquista" Market, with 45% of the High Consumption in the Hands of Brands - Forbes Spain
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The director general of Coca-Cola Europacific Partners (CCEP) Iberia, Ana Callol, has emphasized that Spain is a "very marquistic" market, where brands concentrate 45% of the large consumption and distribution only 21% in soft drinks. " 45% of the high consumption market corresponds to brands", while in soft drinks "the brand of [...] The entry CCEP Iberia defines Spain as a "Marquista" market, with 45% of the large consumption in the hands of b…
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