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Caviar chicken nuggets were just the start of fast food’s weirdest year yet
Chicken McNuggets and caviar were paired earlier this year, creating a surprising and unusual moment in fast food.
McDonald's collaborated with Paramount Caviar to release limited-edition McNugget Caviar kits on February 10, which included Baerii sturgeon caviar and other luxury items.
The free McNugget Caviar kits sold out within minutes, demonstrating that a fast-food chain can popularize luxury ingredients as viral currency.
Multiple chains, including burger and smoothie franchises, have recently experimented with pairing ordinary foods with unexpected ingredients.