Chili's® Grill & Bar and Spire Motorsports Bring Iconic Throwback to Alumni Weekend
Carson Hocevar will race a Chevrolet featuring Dale Earnhardt's 1981 blue-and-yellow Wrangler paint scheme at Darlington's alumni weekend, honoring the NASCAR legend's legacy.
- Carson Hocevar will run a Dale Earnhardt-inspired 1981 throwback scheme at Darlington during Alumni Weekend, honoring the legend's legacy. The car is called the 'Marg Machine.'
- Comparisons between Hocevar's driving and Earnhardt prompted Chili's to recreate the 1981 look to honor the 'Intimidator', according to Chili's Director of Media Tim Forman last year.
- Chili's worked with the team to ensure the vintage aesthetic, replacing the 'Jeans Machine' with 'Marg Machine' stays true to the brand during the Darlington throwback weekend.
- Hocevar called the opportunity a 'privilege to honor Dale's legacy' as the 400-mile race occurs Sunday, March 22, at 3 p.m. ET on FS1.
- While some fans worry the Darlington throwback tradition is fading, NASCAR figures like Dale Earnhardt Jr. suggest teams will continue creating retro designs, ensuring iconic looks return this year.
22 Articles
22 Articles
Chili's® Grill & Bar and Spire Motorsports Bring Iconic Throwback to Alumni Weekend
Carson Hocevar will commemorate Dale Earnhardt's 1981 paint scheme at Darlington Raceway with the introduction of the Chili's Marg Machine
Chili’s and Spire Motorsports Unveil Dale Earnhardt-Inspired “Marg Machine”
To celebrate 51 years of heritage, Chili's has teamed up with Spire Motorsports for a legendary blue and yellow paint scheme at Darlington. The post Chili’s and Spire Motorsports Unveil Dale Earnhardt-Inspired “Marg Machine” first appeared on Restaurant Magazine.
Chili’s Grill & Bar and Spire Motorsports Bring Iconic Throwback to Alumni Weekend
Carson Hocevar will commemorate Dale Earnhardt’s 1981 paint scheme at Darlington Raceway with the introduction of the Chili’s Marg Machine Dallas, TX (RestaurantNews.com) Chili’s® Grill & Bar and Spire Motorsports are building on the Ride the ‘Dente…Again’te campaign, turning back the clock for Alumni Weekend at Darlington Raceway by introducing the Chili’s Marg Machine, a No. 77 Chevrolet Camaro ZL1 design for driver Carson Hocevar that will …
Dale Earnhardt Jr. Breaks Silence on Carson Hocevar’s Dale Sr. Darlington Throwback Paint Scheme
One of the strangest decision NASCAR made for the 2026 season was end of Darlington throwback weekend. It’s no longer The post Dale Earnhardt Jr. Breaks Silence on Carson Hocevar’s Dale Sr. Darlington Throwback Paint Scheme appeared first on FirstSportz.
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