Can't Be Called Jam – Changes Name to "Preparation"

Svenska Dagbladet

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Would you like some lingonberry preparation for the porridge? With the new EU breakfast directive, the requirement for berry content in jams is increased. And now several products are being forced to change their names.

tjock.se

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Otherwise it's "preparation" According to new EU regulations, a product must now contain at least 45 percent berries in order to be called jam. If it does not meet these requirements, Sweden will require the product to change its name and instead sell it under the designation "preparation". The food industry has made this decision together. With preparation, the aim is to create uniform labeling to make it clear to customers how much berries ar…

Marcus Oscarsson

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A new limit has been introduced…

Sydsvenskan

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How would it taste with a little strawberry preparation for pancakes? Jam with too few berries can no longer be called jam. In Sweden, the industry has given the berry-poor ex-jam the industrial-sounding name “preparation”.