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Can Francesca Bellettini restore Gucci’s exclusivity?
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Can Francesca Bellettini restore Gucci’s exclusivity?
The fashion world is watching. At Saint Laurent, Francesca Bellettini transformed the house into one of Kering’s most profitable brands. She now arrives at Gucci with a proven track record, but the task remains formidable. Gucci has suffered a difficult few years. Overexposure at the lower end of the market has eroded prestige, leaving the brand struggling to preserve its exclusivity. Fake Gucci continues to dilute the name – and stopping the bl…
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