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Republicans Spend $1 Billion on Midterms as Costs Rise
Republicans are facing higher ad rates and late spending as Democrats point to Trump’s unpopularity and stronger candidate recruitment.
Republicans have amassed $1 billion for the midterm elections, nearly double the roughly $579 million held by major Democratic groups. Senate Democratic leader Chuck Schumer called the spending an "obscene" amount that "could swamp them in the midterms."
Trump-Aligned MAGA Inc. holds nearly $416 million but delayed spending until September, forcing groups to pay five times what they would have spent if they had acted earlier in the year.
Data from ad tracking firm AdImpact shows Texas PAC paid $450,000 for a single football game spot in Austin, while candidate Talarico paid $50,000 for the same game in the same market.
Outgoing Sen. Thom Tillis warned, "in the last month, you pretty much have to place your bets," while Senate Majority Leader John Thune's group began pulling back in North Carolina last week.
Historical evidence suggests money does not guarantee victory. Elon Musk's $25 million failed to lift his preferred candidate to a Wisconsin Supreme Court seat last year, and Tom Steyer lost a California race despite spending $216 million.