Published • loading... • Updated
Callaway Golf CEO Apologizes After Good Good ad Showing Male Golfer Shoving Woman Sparks Backlash
Chip Brewer said the company approved the video before posting, as critics threatened boycotts and called the depiction violence against women.
- Callaway Golf and Good Good Golf pulled a promotional video on Friday, August 21, after social media backlash erupted over a scene depicting Good Good co-founder Garrett Clark shoving former Division I golfer Alexis Miestowski to the ground.
- Good Good Golf CEO Matt Kendrick stated the 60-second video was intended to spoof the horror movie "Obsession"; the footage showed Clark knocking Miestowski onto the grass while shouting, "Do not touch my new driver."
- Callaway Golf CEO Chip Brewer apologized on Tuesday for approving the ad, stating, "That approval should never have happened. Mistakes were made, and we are taking the matter very seriously." The company is reviewing internal processes to ensure this will never happen again.
- Good Good issued an apology on Saturday, stating the company "sincerely apologize" for depicting actions not aligned with brand values; Callaway confirmed the partnership will continue despite criticism from some social media users.
- The incident occurred as women drive growth in golf, with the National Golf Foundation reporting a 45% increase in female golfers since 2020, though women remain a minority on the links, accounting for 28% of golfers.
Insights by Ground AI
Podcasts & Opinions
25 Articles
25 Articles
A controversial ad for a golf club is the latest clash between golf’s old guard and new world
The normally buttoned-up world of golf is dealing with its latest collision between traditional sensibilities and new age internet culture – and this time it’s putting into question how and whether those two worlds merge.
·Atlanta, United States
Read Full Article
Callaway Golf Apologizes for Ad Accused of Promoting Violence Against Women
Callaway Golf has apologized for an ad that was supposed to be funny but has been accused of promoting violence against women. The post Callaway Golf Apologizes for Ad Accused of Promoting Violence Against Women appeared first on Breitbart.
·Los Angeles, United States
Read Full ArticleCoverage Details
Total News Sources25
Leaning Left5Leaning Right5Center12Last UpdatedBias Distribution54% Center
Bias Distribution
- 54% of the sources are Center
54% Center
L 23%
C 54%
R 23%
Factuality
To view factuality data please Upgrade to Premium
