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California lawmakers vote to increase transparency over influencers’ paid political posts
The measure would let California’s campaign watchdog fine violators up to $5,000 per post instead of seeking court orders.
The California Senate passed a bill on Monday, authored by Democratic Assemblymember Marc Berman, to fine content creators who fail to disclose payments for political posts.
Currently, the state's Fair Political Practices Commission must seek slow court orders to compel disclosures; Berman's bill empowers the commission to issue fines directly to violators.
Content creators could face fines of up to $5,000 per violation under the proposal. "Voters should have a right to know" if campaigns are paying for messaging, Berman said last month.
The legislation requires a final vote in the Assembly before reaching Democratic Gov. Gavin Newsom, who has until the end of September to sign or veto it.
Federal efforts to mandate similar disclosures remain stalled, even as California and Texas already require disclaimers. Sen. Adam Schiff introduced a congressional bill last month, but it has not received a vote.