US EditionDoing It Big: Cadillac Will Unveil F1 Livery in Super Bowl Commercial
Cadillac will reveal its 2026 Formula 1 car livery during the Super Bowl to leverage the event's 127.7 million U.S. viewers and highlight its American heritage.
- On February 8, 2026 the Cadillac Formula 1 Team will unveil its new car livery in a prime-time 2026 Super Bowl TV commercial aired during the Super Bowl telecast in the United States.
- Cadillac said the ad targets the Super Bowl's enormous TV audience, citing Nielsen's 127.7 million viewers from the 2025 game to join the American cultural conversation.
- Formula 1 rules allow teams to launch cars in any format, and none has previously unveiled a livery during a sporting advert; Cadillac joins as the 11th team with Sergio Perez and Valtteri Bottas, building operations in Silverstone, Warren, Michigan, and Charlotte, North Carolina.
- Aiming to boost visibility, Cadillac said the Super Bowl unveiling will maximize exposure for its F1 entry and underline F1's popularity in the United States.
- Ahead of the season, the team said it built a factory in Silverstone and started construction on an engine facility in Concord, North Carolina, as part of its buildout.
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The American team Cadillac announced this Wednesday that it will present its livery at the next Super Bowl in February.
Cadillac F1 Plans To Make A Splash With Livery Reveal During Super Bowl
Cadillac will make its big Formula 1 debut next season, and seeing as they're trying to position themselves as the "all-American" team on the grid, it makes sense that they would pick the most American way to show off their maiden livery: by unveiling it at the Super Bowl.The team — which will feature a debut lineup of Sergio Perez and Valtteri Bottas with ex-IndyCar driver Colton Herta as a test driver — announced plans to show off their look i…
The US automobile manufacturer General Motors will compete for the first time in the coming season as the eleventh Formula 1 team with the Cadillac brand. A large stage has been chosen for the presentation of the paintwork. Cadillac wants to show the bolids during a TV spot on February 8 during the Super Bowl. The NFL finale is the largest annual broadcast on TV. This year Fox marked a record with 127.7 million viewers. "This gives us the opport…
Motor racing-Cadillac to launch debut F1 livery during Super Bowl
Dec 3 (Reuters) - Cadillac will launch their debut Formula One livery via a television advertising spot during the Super Bowl on February 8, the General Motors-backed brand announced on Wednesday. Read full story
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