Cadbury Scores Premier League Deal as Confectionery Collaboration Craze Continues

Cadbury scores Premier League deal as confectionery collaboration craze continues

Cadbury renews partnerships with Arsenal, Liverpool and Tottenham, highlighting the growing role of experiential collaborations in confectionery marketing.

Cadbury extends Arsenal, Liverpool and Spurs partnerships

Cadbury has extended its partnerships with Arsenal, Liverpool  and Tottenham Hotspur football clubs for a further four years, taking each agreement to a total of 10 years. The renewed deals cover both the men’s and women’s teams at all three clubs and represent the brand’s largest and longest-running commitment to football. The partnerships have supported a range of fan and community initiatives since launching in 2017, including ticket giveaway…

Cadbury extends Arsenal, Liverpool and Tottenham partnerships to 2030

Cadbury has extended its partnerships with Arsenal, Liverpool and Tottenham Hotspur for another four years, taking its relationship with each Premier League club to a decade. The Mondelez-owned chocolate brand…

Cadbury extends partnerships with Arsenal, Liverpool and ...

Cadbury has confirmed fresh four-year extensions with three Premier League giants

Cadbury extends partnerships with three Premier League giants

Cadbury has confirmed four-year extensions with three of the biggest Premier League clubs — Arsenal, Liverpool, and Tottenham Hotspur — covering both the