BYD Designer Egger: Milan Studio to Help Denza Chase Audi, BMW
Wolfgang Egger said the studio will study European tastes to help Denza challenge premium rivals with new designs and materials.
4 Articles
4 Articles
BYD designer Egger: Milan studio to help Denza chase Audi, BMW
Chinese giant will use European base to deploy "new designs and innovation" against established brands BYD design chief Wolfgang Egger - previously of Alfa Romeo, Audi and Lamborghini - is going after his previous employers on their home soil with a new Europe-centric design approach for the Denza premium marque. The Chinese giant is ramping up operations at its new European headquarters in Milan, where a dedicated design facility will aim to br…
BYD Sealion 7 review: Testing the Chinese electric SUV on British roads
Independent Editor-in-Chief Geordie Greig is spending the next few months with BYD's range-topping Sealion 7 to find out whether China's fastest-growing car brand can really tempt drivers away from the established names.
BYD Brings Denza Design Closer to European Tastes With New Milan Hub
BYD is building a design studio in Milan dedicated to making Denza and its other vehicles look and feel more European, with design chief Wolfgang Egger — a veteran of Alfa Romeo, Audi and Lamborghini — leading the effort on the doorstep of his former employers. The Chinese automaker is scaling up its new European headquarters in the city, where a standalone design facility will work to align BYD‘s output with local tastes rather than exporting a…
In order to challenge Audi and BMW on their own, some people are focusing on power, others on prices. The Chinese giant BYD starts with something else: trying to understand very finely what European motorists really want before offering them a credible alternative to the German premium. Since his new European headquarters in Milan, the manufacturer has entrusted the keys of style to Wolfgang Egger, former design boss at Alfa Romeo, Audi and Lamb…
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