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Butler/Till’s first agentic media buying tests cut media and supply chain costs

The agentic media buying test cut supply chain costs by 82%, raised impressions by 40%, and lowered CPMs by 30%, improving cost efficiency and media quality, agency said.

Summary by Digiday
Initial campaign tests by the indie agency and Pubmatic show cost reductions and time saved. Success, inevitably, brings more questions.

3 Articles

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Beverage marketer sees cost savings with agentic media-buying test

Completed with PubMatic and Butler/Till, the campaign’s fully automated media buying and optimization process reduced buy-side costs by 5.5x.

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DigidayDigiday
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Butler/Till’s first agentic media buying tests cut media and supply chain costs

Initial campaign tests by the indie agency and Pubmatic show cost reductions and time saved. Success, inevitably, brings more questions.

Read Full Article
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Digiday broke the news in on Tuesday, March 17, 2026.
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