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Burger King Sales: the Future of the Famous Chain in Argentina and Mcdonald’s Arrival in Comodoro
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In Argentina, the hamburger became an emblematic food within the fast food sector, reflecting not only gastronomic habits but also local culture. With a market that reached a value of about $1.65 billion in 2024 and an annual growth projection of 3.3% in the next decade, this industry continues to consolidate as an economic and social engine. The habit of consuming hamburgers is deeply rooted in Argentine society: about half of households includ…
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