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Burberry tests relaxed luxury with branded taxi fleet in Shanghai
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Burberry tests relaxed luxury with branded taxi fleet in Shanghai
Burberry (博柏利) has taken its branding into some of the Shanghai’s most expensive postcodes on four wheels. Over the past week, a small fleet of Qiangsheng taxis wrapped in Burberry’s signature check pattern has been spotted moving through high-traffic commercial areas including the Bund, Plaza 66 and Fumin Road. If you see a Burberry taxi, they appear in loose groups of fewer than five vehicles, blending into everyday city traffic while remainin…
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