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Bulletproof slams consumer watchdog for 'demanding remedies' for €10k challenge

Summary by Times of Malta
Bulletproof has slammed the consumer authority for 'demanding remedies' after the social media fitness platform did not choose a winner and pay €10,000 for a 'life-changing transformation challenge'.Adam Sullivan, Bulletproof’s co-founder, said the Malta Competition and Consumer Affairs Authority (MCCAA) made the demand based on a complaint filed by former participants, without ever contacting Bulletproof...

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Times of MaltaTimes of Malta
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Bulletproof slams consumer watchdog for 'demanding remedies' for €10k challenge

Bulletproof has slammed the consumer authority for 'demanding remedies' after the social media fitness platform did not choose a winner and pay €10,000 for a 'life-changing transformation challenge'.Adam Sullivan, Bulletproof’s co-founder, said the Malta Competition and Consumer Affairs Authority (MCCAA) made the demand based on a complaint filed by former participants, without ever contacting Bulletproof...

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Times of Malta broke the news in on Tuesday, February 3, 2026.
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