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Bukele, the President Who Leans on 'Youtubers' to Improve His Image

Summary by Cadena SER
Journalist Lolo Viejo analyzes the digital communication strategy of the Salvadoran president, who projects an image of success in networks as reports of human rights violations grow in his country

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Cadena SERCadena SER
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Bukele, the President Who Leans on 'Youtubers' to Improve His Image

Journalist Lolo Viejo analyzes the digital communication strategy of the Salvadoran president, who projects an image of success in networks as reports of human rights violations grow in his country

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Cadena SER broke the news in on Tuesday, February 3, 2026.
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