Bugatti CEO Mate Rimac says European automakers should stop chasing giant screens and buttonless interiors and focus instead on luxury and craftsmanship.
MATE Rimac has released a video offering free advice to European car manufacturers. Most have not listened to him so far and have turned to expensive consultants. They are probably right.
In a few minutes of video, Mate Rimac, boss of Bugatti, challenges the European automotive industry from an ancient Rolls-Royce. He reveals a radical strategy against Chinese manufacturers, likely to defeat luxury cards.