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Brij Survey Finds AI Fluency Gap Costing Retailers Millions in Missed Offline-to-Online Engagement

Summary by milescitystar.com
New survey of retail marketing leaders shows strong AI interest but patchy adoption, shallow fluency beyond GenAI, and a persistent blind spot in activating in-store signals.

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Brij Survey Finds AI Fluency Gap Costing Retailers Millions in Missed Offline-to-Online Engagement

New survey of retail marketing leaders shows strong AI interest but patchy adoption, shallow fluency beyond GenAI, and a persistent blind spot in activating in-store signals.

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milescitystar.com broke the news in on Wednesday, October 1, 2025.
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