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BrewDog Launches ‘Under New Ownership’ Campaign, Marking a New Era of Fresh Energy, New Backing and Award-Winning Beer
Tilray has invested nearly $50 million and reopened 16 bars as BrewDog rolls out promotions across grocery, pubs and convenience channels.
- On Tuesday, September 22, 2026, BrewDog launched the 'Under New Ownership' campaign, its first major marketing push since Tilray Brands acquired the Scotland-based brewer earlier this year.
- Following the acquisition, Tilray invested £50 million to stabilize operations and reopened 16 BrewDog bars, including an industry-first community venue in Inverurie, Scotland.
- Advertising spans large-format outdoor sites and digital screens in high-footfall locations, while Tilray published a letter outlining brand plans in 70,000 print copies of City AM.
- On-Trade customers can win one of up to 1,000 free kegs of Wingman, session IPA, while grocery retailers access promotional pricing on £3 Punk IPA four-packs.
- Recognized at the 2026 World Beer Awards, BrewDog aims to build a bigger global business by driving momentum with renewed focus, confidence, and fresh investment under Tilray ownership.
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15 Articles
15 Articles
BrewDog Launches 'Under New Ownership' Campaign, Marking a New Era of Fresh Energy, New Backing and Award-Winning Beer
Under Tilray ownership, BrewDog is back on the front foot — with fresh investment, renewed energy and award-winning beers driving the next chapter for one of the UK and Europe’s biggest craft beer brands. ELLON, Scotland and LONDON, Sept. 22, 2026 (GLOBE NEWSWIRE) — BrewDog, by Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY), is launching […]
·Toronto, Canada
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Cambridge Times+4 Reposted by 4 other sources
BrewDog Launches ‘Under New Ownership’ Campaign, Marking a New Era of Fresh Energy, New Backing and Award-Winning Beer
Under Tilray ownership, BrewDog is back on the front foot — with fresh investment, renewed energy and award-winning beers driving the next chapter for one of the UK and Europe’s biggest craft beer brands.
·Cambridge, Canada
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Total News Sources15
Leaning Left4Leaning Right1Center0Last UpdatedBias Distribution80% Left
Bias Distribution
- 80% of the sources lean Left
80% Left
L 80%
R 20%
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