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Butter in Your Espresso? Poll Reveals the Secret Coffee Orders Americans Are Afraid to Admit
The poll of 1,586 U.S. coffee drinkers found 23% hide their orders because they expect judgment.
One in 3 Americans judge others based on their coffee preferences, according to a Talker Research survey of 1,586 participants conducted between September 23 and September 28, 2026.
Coffee drinking habits have evolved, with only 39% of respondents drinking it in the morning while 46% prefer afternoon and evening hours, especially among Gen Xers.
When asked about roast preferences, 58% favor medium roast coffee, while 42% split equally between light and dark roasts, with 35% adding cream.
Respondents debated what constitutes coffee, with 78% including frappuccinos as coffee while 69% rejected "pink drink" and 65% rejected "chaider."
Social pressure impacts habits significantly: 23% of coffee drinkers admit to secret orders they hide in public due to fear of being judged by peers.
One in three Americans judge others based on their coffee preferences. A recent survey conducted by Talker Research among 1,586 U.S. coffee consumers revealed that 23% have coffee orders that only...