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Breckenridge, CO, Launches New "Kingdom" Campaign Inspired by a Forgotten Piece of History
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Breckenridge, CO, Launches New "Kingdom" Campaign Inspired by a Forgotten Piece of History
Breckenridge Ski Resort’s new branding. | Credit: Breckenridge Ski Resort Just over a week ago, I was driving up the I-70 for a day of downhill biking at Keystone, when I passed a large billboard near the exit to Berthoud Pass depicting a ski-bum-esk Ullr, the Norse god of snow, holding a cardboard sign saying, “They left us off the map.” Intrigued yet confused, I saw the small Breckenridge logo in the bottom left-hand corner of the billboard, j…
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