US EditionUnions and Environmentalists Team up To Bash Disney’s Newest Deal as the “Height of Hypocrisy”
Disney's $1 billion investment in OpenAI launches Sora, enabling users to create short videos with 200 Disney characters, with some content streaming on Disney+.
- On Thursday, Walt Disney Co. CEO Bob Iger announced a $1 billion investment in OpenAI, enabling consumers to create short-form videos with Sora that may stream on Disney+.
- Iger said Disney wants to participate in AI's growth rather than be disrupted, framing the move as a continuation of the iTunes-era digital deal with Apple.
- Specifically, the deal sets licensing for 200 Disney characters plus props and worlds but excludes character voices and name-and-likeness, while users can insert themselves and guardrails govern use.
- Critics warn the deal could impact the creative community and movie theaters, while Iger urged regulators to consider consumer pricing and potential market-power concerns.
- Looking ahead, the deal positions Disney to help shape AI guardrails and licensing frameworks as Sam Altman, OpenAI CEO, noted strong demand from users for Disney characters.
13 Articles
13 Articles
Disney will invest $1 billion in OpenAI and bring characters like Mickey Mouse, Cinderella and Luke Skywalker to the Sora video generation tool of the artificial intelligence company, in a licensing agreement that both companies announced on Thursday.
Unions and Environmentalists Team up To Bash Disney’s Newest Deal as the “Height of Hypocrisy”
In the category of “Wow That Didn’t Take Long,” Disney critics have already started to pounce, less than 24 hours after it was announced that the company would be joining forces with OpenAI on a $1 billion licensing deal that would allow Disney characters to be used on the platform. Unions representing actors and writers, as well as environmentalists, have already criticized Disney for its new deal. Credit: 20th Century Fox The Writers Guild of …
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Disney makes deal with OpenAI giving fans access to create videos with their favorite characters
Disney has struck a deal with OpenAI that will allow their fans to create videos using more than 200 of their favorite characters on the artificial intelligence app Sora. NBC News' Savannah Sellers has more on what this deal could mean for the company and AI.
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