BMW’s New CEO Warns of Unfair Chinese Pricing Flooding Europe, Pushes Dialogue Over Tariffs
- On Tuesday, BMW CEO Milan Nedeljkovic backed voluntary pricing agreements over tariffs to address low-cost Chinese car imports, telling FAZ that "nobody is interested in an escalation."
- Commission President Ursula von der Leyen called the trade deficit with China "unsustainable," prompting some European executives to push for expanded tariffs and local content rules to protect market share.
- BMW has repeatedly criticized current EU duties on Chinese electric vehicle imports and warned they risk trade conflict, particularly as the company produces its all-electric Mini in China for export.
- Nedeljkovic advocated for political dialogue aimed at achieving market-based pricing, arguing that additional tariffs constitute excessive intervention into the European automotive industry.
- Offering Chinese cars at incomprehensible prices risks fueling protectionist tendencies in Europe, Nedeljkovic warned, emphasizing the need for fair conditions over defensive trade barriers.
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27 Articles
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BMW warns against tariffs despite Chinese price pressure
BMW CEO Milan Nedeljković has questioned the economic logic behind the pricing of Chinese vehicles entering the European market. According to Nedeljković, current price points for several models do not align with market realities, creating a competitive imbalance that risks fueling protectionism within the European Union. The Risk of Retaliatory Tariffs While criticizing Chinese pricing strategies, Nedeljković stopped short of calling for higher…
BMW’s New CEO Warns of Unfair Chinese Pricing Flooding Europe, Pushes Dialogue Over Tariffs
BMW CEO Milan Nedeljkovic warns that some Chinese cars sell in Europe at prices that defy business logic, risking a protectionist surge. He rejects further tariffs in favor of voluntary pricing pacts and political dialogue with Beijing. The comments highlight deepening worries over a shrinking Chinese auto market and massive export overhang now hitting global prices. European manufacturers face their toughest test in decades.
Under the new CEO, BMW is moving into crisis mode. Milan Nedeljković says why he is now cutting jobs, what measures he is demanding against China's dumping prices and what he thinks of the rise of the AfD.
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