BMW Sets Sights on Expanding MINI Portfolio Across India

BMW Sets Sights on Expanding MINI Portfolio Across India

BMW Sets Sights on Expanding MINI Portfolio Across India German luxury carmaker BMW is preparing to widen its MINI portfolio in India next year to meet growing demand beyond metropolitan areas, according to President and CEO Hardeep Singh Brar.BMW currently offers the MINI Cooper, MINI Countryman JCW, and MINI Convertible, but eyes a broader reach in smaller cities and towns as acceptance for the brand grows."We are considering a couple of addit…

BMW plans to expand MINI portfolio and sales network in India

New Delhi: German luxury carmaker BMW plans to expand its MINI portfolio in India next year to meet rising demand beyond metro cities, according to the company’s President and CEO, Hardeep Singh Brar. The current MINI lineup in India includes the MINI Cooper, MINI Countryman JCW and MINI Convertible. The company intends to grow its sales network in smaller cities and towns as the brand gains traction outside major urban centres. “We are looking …

BMW to bolster MINI brand; looks to drive in new models, expand sales

New Delhi, Dec 14 (PTI) German luxury carmaker BMW is looking to expand the MINI portfolio in India next year in order to cater to rising demand for the range beyond metro cities, according to the company's President and CEO, Hardeep Singh Brar. The company, which now has MINI Cooper, MINI Countryman JCW and MINI Convertible in its portfolio, is looking to expand its sales network in smaller cities and towns as the brand gains acceptance beyond …