BMW plans SUV above X7, confirms electric 1 Series
- On Wednesday, BMW unveiled a restructuring plan centered on AI, management cuts, and two new model launches to restore investor confidence after profit warnings and share price declines.
- BMW shares have fallen more than a third in six years, prompting the strategy shift after the automaker issued its third profit warning in three years due to weak demand in China and US tariffs.
- The company will cut 8,000 jobs in Germany while targeting a 3% to 5% margin in its core automotive business by 2028, eventually aiming for 8% to 10% by the early 2030s.
- BMW is considering an additional SUV offering above the current top-end X7 model, specifically tailored to the needs of the US market to target wealthier consumers.
- CEO Milan Nedeljkovi said the plans help BMW "meet the increasingly fierce competition that will define this industry in the coming years," utilizing the electric-only Neue Klasse platform for future high-volume entry segments.
13 Articles
13 Articles
BMW is aiming for the top of the luxury SUV segment, confirming plans to develop a flagship super-large SUV designed explicitly to compete with American giants like the Cadillac Escalade, the long-wheelbase Range Rover, and the newly launched Audi Q9. Positioned significantly above the current X7, this upcoming model – rumored to carry the X9 badge or originate from the internal codename G63 – will be designed and assembled directly in the US at…
BMW, Audi and Volvo intend to increase sales in the US market by producing a new generation of large-scale SUVs. European car manufacturers are developing new models of enlarged SUVs specifically for buyers in the US to compensate for falling demand in Europe and China. This week, BMW representatives at a meeting with investors in Munich announced plans to create a huge SUV segment exclusively for the US market. Volvo also promised to present a …
For many European motorists, the BMW X7 already represents the absolute excess in SUV. Size XXL, intimidating model, complicated parking in the city, everything is there. And yet, on the other side of the Atlantic, this German mastodon is considered a reasonable brother in front of American stars. It is to meet this very special appeal that BMW is preparing a new oversized SUV, first thought for the United States. The manufacturer has confirmed …
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