Hard to believe three years have already passed since the BMW Group acquired the rights to the ALPINA name. Because the pre-existing agreement didn’t expire until the end of 2025, there was little to report for most of that period. However, since January 1, 2026, BMW has been gradually revealing how it plans to shape ALPINA’s future. Repositioned as a rival to the Mercedes-Maybach, ALPINA adopts a new yet familiar logo. The signature 20-spoke wh…
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