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BMW 7 Series LCI Delivers a Wave of Brand Firsts
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BMW 7 Series LCI Delivers a Wave of Brand Firsts
Debuting innovative new technology on the newest 7 Series is hardly a change of pace for BMW. However, usually the brand waits until a generation change. Not so with the latest new arrival to the brand, the refreshed G70 BMW 7 Series. Typically, an LCI — or Life Cycle Impulse, BMW-speak for a mid-lifecycle refresh — sees incremental improvements on the stuff that’s already there, rather than pivoting to entirely new concepts. But the touched-up …
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