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Blood centers have lost young donors. What can they do?
Blood centers are recruiting donors ages 16 to 24 as school drives fall, and the American Red Cross says that group is down 4% from 2022 to 2024.
- Blood centers confront a significant decline in donations from younger age groups, with those aged 16 to 24 dropping significantly and the 25-to-34 cohort falling 22%, pushing donation levels to a four-year low.
- The COVID-19 pandemic halted high school and university blood drives that once introduced generations to donating, and campuses have been slow to resume collections despite advocates suspecting millions of students missed out.
- Baby Boomers aged 62 to 80 dominate the donor pool at 2.7 million compared to the largest youth group at 1.7 million, with younger demographics showing lower participation rates than older generations.
- Blood centers are deploying social media, virtual reality headsets, and thank-you notes to re-engage younger donors, with Kate Fry, CEO of America's Blood Centers, aiming to make donating 'a more joyful, fun, competitive way' for youth.
- Industry leaders warn the generational gap could trigger future blood shortages if younger people remain disengaged, prompting the American Red Cross to shift strategy toward churches and community events after campus collections faltered.
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35 Articles
35 Articles
Helena Independent Record+34 Reposted by 34 other sources
Blood centers have lost young donors. What can they do?
Blood centers long relied on high school and university blood drives to introduce young people to the importance of donating. The COVID-19 pandemic brought it all to a halt.
·Helena, United States
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Total News Sources35
Leaning Left6Leaning Right0Center29Last UpdatedBias Distribution83% Center
Bias Distribution
- 83% of the sources are Center
83% Center
L 17%
C 83%
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