CALLS FOR JENNIE TO "LEAVE ADIDAS" AND BOYCOTT CAMPAIGNS SPREAD... EVENTUALLY LEADS TO APOLOGY

Jennie’s Adidas drop faces boycott calls after apology

Jennie’s co-designed Adidas Originals launch is pulled into a boycott push tied to an Israeli promo. A look at spillover risk in celebrity marketing.

CALLS FOR JENNIE TO "LEAVE ADIDAS" AND BOYCOTT CAMPAIGNS SPREAD... EVENTUALLY LEADS TO APOLOGY

Amidst demands from some international fans for BLACKPINK member Jennie to halt her collaboration, the fashion brand Adidas has issued an official apology regarding a separate, controversial advertisement in Israel.According to reports from outlets such as the UK’s Fashion Times and The Times of Israel on the 9th, some international fans and netizens urged Jennie to cut ties with Adidas after her agency, OA Entertainment, released campaign photo…

BLACKPINK Jennie’s Recent Social Media Post Hit With Wave of Brutal Backlash

On September 7, 2026, BLACKPINK member Jennie and her personal independent agency, Odd Atelier (OA), found themselves at the center of intense online criticism following a new promotional post shared across social media platforms. The official social media accounts for OA uploaded promotional imagery featuring Jennie showcasing her latest campaign and product range in collaboration with global sportswear giant Adidas. While brand partnerships ar…