Black, gold and a little magic: UCF adds Walt Disney World logo to football helmets
The sticker will stay on UCF helmets through the 2026 season as the Knights expand a longstanding Central Florida partnership.
- On Friday, UCF announced a partnership with Walt Disney World, debuting the logo on the rear bumper of Knights football helmets during Saturday's game against TCU at Acrisure Bounce House.
- Walt Disney World sits 30 miles from the UCF campus, creating deep community ties where thousands of alumni have worked for the company. Sivonne Davis, Vice President of Marketing Strategy at Walt Disney World Resort, said the collaboration celebrates 'the spirit of Central Florida.'
- Through 2026, the sponsorship agreement will remain in effect, with UCF Vice President and Director of Athletics Terry Mohajir stating the relationship brings together two organizations with 'tremendous national reach' and shared commitment to community experiences.
- Following Minnesota and Utah, UCF is the latest college program to feature a corporate sponsor on its helmet. The university also maintains existing branding partnerships with Monster Energy and Westgate Resorts at Acrisure Bounce House.
- Disney Experiences aims to engage Knights fans and celebrate Central Florida's energy through this partnership, which represents more than just a logo. The initiative creates opportunities to highlight the experiences that make the region vibrant.
13 Articles
13 Articles
Sun-Sentinel
Orlando SentinelUCF, Walt Disney World partner to add logo to Knights’ football helmets
UCF is expanding its partnership with Walt Disney World in a deal that includes the Disney logo on the back of the Knights' football helmets, starting Saturday against TCU.
Black, gold and a little magic: UCF adds Walt Disney World logo to football helmets
UCF football will become the first college football program to feature a Walt Disney World logo on its helmets, debuting the partnership when the Knights host TCU in their conference opener.
Disney World Sponsorship Forces Major College Football Team to Alter Gameday Gear
College football fans have grown used to seeing corporate names around stadiums. They appear on scoreboards, fields, video boards, broadcasts, and nearly everywhere else advertisers can find space. Now, one of the biggest names in the theme park industry is getting much closer to the action. Walt Disney World is expanding its presence into a […]
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