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Black Culture Is The Culture: Gen Z, Millennials Love To See It
- Over 80% of Gen Z and Millennials believe they personally benefit when Black culture is well-represented, according to Urban One's Cultural ROI study.
- The study showed that 79% of U.S. consumers think Black Americans have influence in American life, with half agreeing on its presence in all aspects.
- 51% of consumers trust brands more when Black consumers are consistently represented, highlighting the importance of authentic connections.
- Target has faced consumer boycotts and declining sales, emphasizing the risks of failing to engage with Black culture.
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Black Culture Is The Culture: Gen Z, Millennials Love To See It
Source: Urban One Cultural ROI Study / Urban One In recent years, we’ve seen more and more companies retreat from diversity, equity, and inclusion (DEI) initiatives and commitments to representation. While consumers have continually voiced their displeasure with this trend, Urban One’s “Cultural ROI” study, titled “Influence to Impact: Black Culture’s Role in Brand Growth,” reveals that investing in Black culture isn’t simply the right thing to …
Coverage Details
Total News Sources19
Leaning Left2Leaning Right0Center0Last UpdatedBias Distribution100% Left
Bias Distribution
- 100% of the sources lean Left
100% Left
L 100%
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