Billionaire Lord Alan Sugar has beef with ITVX 'after paying £5 a month'

Lord Alan Sugar comes under fire as billionaire moans about £5-a-month streaming service

Lord Alan Sugar comes under fire as billionaire moans about £5-a-month streaming service: 'Amazing it's not parody!' . Lord Alan Sugar has sparked a flood of outraged X responses after the star of The Apprentice took to the social media platform to complain about paying £5 a month for what he deemed a "sneaky" ITVX subscription

Lord Alan Sugar issues 'watch out' warning to ITV fans over £5 fee

The Apprentice star lavished praised on the ITV show he watched on Wednesday - but hit out at what he calls a 'sneaky' policy on its premium £5 per month service

Billionaire Lord Alan Sugar has beef with ITVX 'after paying £5 a month'

Lord Alan Sugar has split his followers after complaining about his £5-a-month ITVX subscription despite being worth an estimated £1billion