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Big Changes at Santander Bank Polska. Million-Dollar Rebranding Coming

Summary by Business Insider (Poland)
Santander Bank Polska is entering a new era under the auspices of Austrian Erste Group. The official announcement of the name change to Erste Bank Polska coincides with the publication of impressive financial results for 2025—the bank recorded a net profit of PLN 6.46 billion, a new record. A costly rebranding now awaits.
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Business Insider (Poland)Business Insider (Poland)

Big Changes at Santander Bank Polska. Million-Dollar Rebranding Coming

Santander Bank Polska is entering a new era under the auspices of Austrian Erste Group. The official announcement of the name change to Erste Bank Polska coincides with the publication of impressive financial results for 2025—the bank recorded a net profit of PLN 6.46 billion, a new record. A costly rebranding now awaits.

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Business Insider (Poland) broke the news in on Wednesday, February 4, 2026.
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